When I start speaking about paid backlink building, this is quite possibly the most common question I get asked. In this post, I’ll be adhering to Google’s concept of a paid link, which is “exchanging money for links, or posts that have links; exchanging services or goods for links; or sending someone a ‘free’ product in return for them writing about it and including a link.”
Put simply, even sponsored guest posts and paid reviews are considered paid links. When you look at this article, you should know that even “safer” paid link-building strategies risk being considered part of a hyperlink scheme and violate Google’s terms and conditions.
How Come Some Professionals Still Buy Links? In early 2000s, buying and selling links wasn’t just in fashion – it was considered good business. Directories that allow you to pay for reviews and service businesses that allowed one to buy or “rent” links sprung up like dandelions over a lawn.
Then Google presented the weed whacker – enabling users to report paid links – which forced link buyers and sellers to have sneakier or change tactics. Within the last decade, buying links is becoming increasingly risky because Google’s capability to seek and destroy the SEO value of paid links is becoming uncannily accurate.
Official AdWords Campaign Templates – Select your industry. Download your campaign template. Custom built with exact match keywords and converting ad copy rich in clickthrough rates. Having said that, it isn’t foolproof. Some companies still make use of paid link-building because it’s easier, it’s all they know, or it’s standard practice in their industry.
Today, the increase of organic backlink building and content marketing has essentially nullified the necessity for buying links in the SEO industry at large. SEO PowerSuite’s backlink building survey, and also the follow-up replies by several leading SEO experts, clearly reveal that creating valuable content worth linking to is regarded as the simplest way to earn links. That said, forty percent of respondents were unanimous regarding their most efficient backlink building method: creating data- and research-based content.
How to & How Never to Buy Links. Good link buying practices take some perserverance. You should begin with the exact same content you would use to launch an organic link-building campaign – content which is highly highly relevant to your niche, good quality, and appealing to your target market.
You must also have a well-grounded link profile prior to deciding to consider buying links, which means cultivating high-quality organic backlinks first. As soon as your assets will be in place: Vet websites carefully prior to buying links. Carefully vet each domain for anything that seems off, such as domain history, PageRank, and way too many spammy outbound links. Produce a purposeful link-building strategy. Buy links slowly and intentionally, beginning with up to five and gradually increasing within the next month or two. Your link profile must not exceed 10 to 25 % paid links.
Maintain your key phrases diverse across each domain. Key phrases diversity is important. Bad link buying practices include anything Google’s been working diligently to stamp out in the last few decades. Included in this are link farms and private blog networks (PBNs). If your paid links are yielding a large amount of low-quality links, watch out, you’re at serious chance of acquiring a penalty.
Never buy sitewide links. Sitewide links (e.g. links in the sidebar, footer, navigation, etc.) scream “spam” to Google. Avoid link selling services and anyone selling “backlink packages.” Paying someone on Fiverr to get a backlink package, and contracting a web link selling service (e.g., Sape) are excellent ways to earn yourself a Google penalty. And in case a web site openly advertises which they sell links? Run!
Avoid “red flag” websites. Websites which have been previously penalized, repurposed into link/article farms, and generally rely on ad-heavy, content-thin pages should good to go your internal alarm blaring.
Obviously, whether you’re buying links or building them organically, it’s always crucial that you monitor the health of your backlink profile. Use link tracking software to measure your links’ impact, and prune low-quality links that might possess a negative influence on your site. Be especially diligent if you’ve purchased links – double check page quality, authority, etc. regularly, and svqmrc sure your link’s anchor-text hasn’t changed and this it hasn’t been switched to nofollow.
Do Paid Links Work? The potency of paid links is still hotly contested. It certainly appears like some companies are managing to blend link buying strategies with organic link building strategies to great effect. We found that 78 percent of businesses who buy legitimate paid links consider them to be efficient backlink building opportunities. Similarly, 69 percent of businesses using paid link buying considered their campaigns to be efficient, based on our poll. Although the reported success rate is surprisingly high, the threat of the Google penalty is significant and quite real. If you’re considering buying links, just be certain you recognize the potential risks and take into account the potential impact on your long-term SEO before purchasing.