The two most visited websites are Google and Facebook and the second one is seen as the “will need to have” asset for businesses. Why? Because Facebook is a tool that lets you connect with your potential customers directly and almost personally. It is the B2C connection because customers may have a direct means of contacting a company.
With regards to B2B connecting, though, marketers still haven’t adopted the social site. Why? Well, the effectiveness appears to be missing. But that may be that companies haven’t learned how to market Facebook properly. So if you don’t use a Facebook page to your company, or you aren’t seeing anything significant originating from your page, now you ask ,, have you been marketing your Facebook page to fullest possibility?
Let’s have a look at a few things you need to be doing to utilize this dynamic platform to increase brand awareness among other businesses, especially the competition and vendors.
The Initial Step. Create an intriguing Facebook page. This is actually the initial thing your overall and prospective customers will see and it is the simplest thing to do. Start by creating a profile by finding two pictures. You’ll need to have a 32px x 32px for that company’s profile image. You will want an 851px by 315px for the cover photo.
These are generally the first thing that is observed by visitors to your Facebook page, so it is a big deal. Remember good high-resolution quality graphics would be the reflection of the business on Facebook.
Now, complete the organization information. This includes what your company is information on, a way to contact you, your days and hours of economic, your method of payment and whatever describes your business. This is simply not something that you should rush through after all… it really is what will make an impression on visitors regarding your company.
Now What? Now that you have your business Facebook page, the next step is to fill the page with content. You want to good quality stuff so that when visitors visit your Facebook page, they would want to “like” the page!
Use images and videos that can create an environment that is so dynamic, visitors would want to speak to your company, or at the minimum, visit your website. You ought to post something on Facebook no less than 3 days every week.
Why? Well, the net is your 24/7/365 employee and Facebook is always there. So by posting frequently with content that is certainly fun, informative, interesting, and intriguing, you could be getting together with visitors when they are on Facebook.
Reports have learned that by posting a couple of time each day gets the most interaction with followers. You can set goals on your Facebook page that tracks your failures and successes using the content which you posting. Utilize this information to find out what visitors to your page want to see. Don’t be posting simply to be active.
And remember, your overall customers, potential customers, and suppliers, vendors, and also your competition are scanning Social Media all day long, every single day, throughout the year. So you can pre-schedule posts for holidays and weekends and not have to be on Facebook 24/7/365 yourself. Whew!
Competitors and Vendors
This following step can be done with all the step above simultaneously as the Facebook page progresses. Start with searching Facebook for the suppliers and vendors. Try to find your customer’s Facebook page and industry news, trade magazines, and vendors. Then similar to their page and discuss their posts from the company’s Facebook page.
This Is B2B Social Media Marketing Strategy
B2C Facebook pages wait for existing and potential prospects to come, more-or-less. It is much easier to just advertise within the store actually. But for a business, B2B marketing gives you the cabability to connect with other businesses pages to advertise your brand, products, and services in addition to share content.
By interacting with your competition, suppliers, and vendors on Facebook, additionally, you will gain other followers that will have a desire for your company too. When the fans of your own competitors, suppliers, and vendors pages notice your interaction with them, they will likely take a look at activity on the Facebook page so when they see content which is of great interest in their mind, they’ll click that “like” button and start following your company too.
Keep your Content Going
You have to continue posting content on your own Facebook page and you should share the material from the pages you have liked and follow too. This will assist you to continue to form an environment that nurtures discussion on your Facebook page.
Remember, that content is king whether it is on your own company website or perhaps your company’s social platforms. As well as a Facebook page, you should have a Google page, a LinkedIn Page, a Twitter page and whatever other social networking platforms your competitors, existing and potential prospects, suppliers, and vendors use.
Maintain the content high quality, informative and interesting or people won’t follow yourself on any social networking platform. Moreover quality content, make use of your social media marketing platforms for advertising too. These are generally ncpzun places to share contests, deals, and sweepstakes.
And This Takes Time! Now this is all planning to take you being online, daily, with these social media marketing platforms like Facebook, Google , LinkedIn, Twitter, etc., etc. Yeah, you knew there was clearly a catch here, right? Yes, you’re going to need to spend some time on these social networking platforms to do all of this stuff we just discussed for successful B2B strategy and quality content posting. And that is certainly where I will help you as a Freelance Writer & Virtual Assistant! Reach out to me and discover a few things i will offer you and the business. Find me on Facebook, Google, LinkedIn, and Twitter and like my pages, follow my pages and then contact me!