Search Engine Optimization Costs can be greatly influenced by answering some basic questions regarding your business and SEO plans, objectives, along with other consideration. Below are a few questions or issues every small business should resolve before engaging an SEO consultant, or trying to implement Search engine optimization themselves:
1.What is the most important priority, objective, or goal that you might want to attain via your online marketing efforts?
Want to establish your company as being an “authority site”?
Are you currently seeking to build a community using social networking?
Are you seeking to generate more leads to fill your profits funnel?
Are you are hoping to attract more customers to some retail or physical location?
What is your required outcome for visitors to your web page?
What exactly is your “business model” for your internet marketing?
The responses to such questions will affect the online marketing strategy, approach, or techniques which can be best suited.
2. The Large SECRET of Internet Millionaires and practically all An Online Success Businesses…
Actually, this “secret” is painfully obvious – it is among the fundamentals of getting good results online. But, just as major league athletes focus on the fundamentals with their competitive sports, it really is worth highlighting here: TRAFFIC MATTERS MOST – This Is A FUNDAMENTAL REQUIREMENT.
To get more specific – targeted prospects is what matters most. Attracting targeted prospects essentially signifies that the targeted traffic to your website already are pre-capable of the extent that you are currently presenting them with information that is certainly aligned as to what they are looking for. This assumes, of course, that the methods used to attract these are consistent with search engine optimisation and search engine marketing best practices.
Practicing “Attraction Marketing” or “Magnetic Marketing” or Customer Centric Marketing leads to “friction free marketing” and long-term relationship-building.
3. Just how do prospects and customers find you – and how could you get more?
Which keywords do prospects use if they are doing a search online for the purpose you are offering?
Where can be your business currently ranked for those terms in the search engines?
How competitive are definitely the keywords that you are currently using to promote your small business?
How viable could it be that you are in a position to rank for those keywords in the near future?
4. What does “Google Page 1 Rankings” actually mean – and how come it matter?
A Google Page 1 Ranking means either which a particular web-page appears on the first page of the natural “organic” Search Results Position (often known as by the acronym: “SERP”) in reaction to some search for a particular keyword or keyword search phrase, OR that an advertiser has outbid other advertisers to look within the Sponsored Results.
Google Page 1 Rankings matter greatly because:
81% of individuals look online before creating a purchase.
72% of people use Google when performing online search.
98% of men and women select a business on “Page 1” when making a “decision”.
Conclusion: Should your business isn’t ranked on the first page of Google’s “natural” or “organic” search results, you will be missing out on close to 75% of potential prospects, leads, and sales.
Important Note: Recent metrics evidence that folks performing online searches increasingly look past the Sponsored Results and straight to the “organic results” for the information they seek.
5. Generating Traffic through Paid Advertising (AdWords, Facebook Ads, CPA, CPC, etc):
Paid Traffic remains to be the fastest approach to generate traffic for first time websites, to evaluate keywords, and also to “pump” life into websites which can be stuck on page 2, 3, 4, 5….157…or otherwise not prominently displayed in the search results….BUT…the value of the bought traffic may be worthless…particularly when it doesn’t convert to sales.
When business people or webmasters get frustrated with their online efforts, there is certainly frequently a temptation to try to compensate for lost time by buying traffic from advertising brokers (i.e. the “content network”). As tempting because it is to create “traffic” fast using this method, it should be understood there are very real risks connected with it.
A person with a sound credit card charging capacity can generate traffic fast. Beware, however, that this traffic generated from most of these sources is actually a total waste of cash. Ask almost whoever has used it.
Obviously, Google and Yahoo have made literally huge amounts of dollars by selling this kind of traffic (i.e. paid clicks). In the past of AdWords and AdSense large amount of savvy online marketers created internet advertising empires by functioning as advertising “arbitrage” agents. Within the last a long period, however, a lot of those exact same marketers complain of losing vast sums on advertising campaigns.
Caution: If you wish to use paid advertising to purchase traffic, proceed carefully – and limit your spending before you verify the cost/benefit ratio of your advertising program is inside your accepted tolerances, and expectations.
6. Keyword Research – and the way to “re-position” your company online (if needed).
One of many smartest things you can do, and indeed among the first things you should do, is always to perform some fundamental keyword research. Only by conducting detailed keyword research can you know how you can proceed with your internet marketing efforts. Only after performing market and keyword research can you see whether you will end up wasting time and money (and lost-opportunity costs) by attempting to promote your business based upon words or terms or “keywords” which are either too competitive, not sufficiently searched, or else non-performing.
You can begin to get a sense about all of this free of charge using the Adwords Keyword Tool.
Begin by entering a broad term that concerns your small business or niche. Then scan the results for your keywords you are currently using.
Then review the competition, both in terms of AdWords as well as in the major search engines itself. When the first page of natural SERP results is covered with major corporations, major “authority sites”, or other stiff competition, then that keyword may be difficult to rank for. This is especially valid in the event the SERP outcomes are for main indexed pages.
On the other hand, when the first page of Google returns a lot of “inner pages” (i.e. pages which can be on the third hierarchy of the site structure, or lower), and if they are not from “authority sites”, but instead from blogs or smaller sites, then ranking for all those particular keywords may be achievable, and perhaps even relatively simple).
7. Knowing Who Your Potential Customers Are – Capturing Visitor Contact Info for Lead Generation
The single most important missing element from most business websites may become a “lead capture form”. It’s hard to believe by using literally billions of websites published, so many websites lack this kind of valuable but inexpensive and simple-to-implement tool.
Lead capture forms have been available for about ten years. And just about everyone has grown used to using them – as consumers, or as “subscribers”. You may be looking over this information as a result of having entered your email address right into a basic lead capture form (sometimes referred to as a “squeeze form” or “squeeze page”, for the way it is implemented).
Lead capture forms are generally integrated with Auto responders including Aweber, Get Response, iContact, Infusionsoft, 1ShoppingCart, or others.
Should you be seeking to develop any kind of business intelligence about your website visitors, and attempting to build a follow-up rapport with them, it is essential to incorporate lead capture forms into your website.
At the most basic level, establishing a lead capture form can be accomplished within a few minutes.
8. Understanding Web 2. and just how Social Media Marketing Can be Leveraged to Facilitate SEO and to Grow Your Business:
Web 2. and Social Media Marketing are extremely complex and dynamic developments. The best way to know the potential of Web 2. and Social Media Marketing, in terms of how they can assist you to grow your company is this: Make It Simple For People to Learn About You and What You Offer – and expand your circle of influence or like-minded “friends”.
Unlike “web 1.” sites, Blogs are “Web 2. ready” – this means that they are preconfigured (generally) to enable for RSS feeds, Social Network Sharing, Commenting, etc.
It’s no secret the way Google (along with other leading search engines like google) rank their search engine rankings is essentially based upon what other people think. It makes sense the more and more people who link to your website, the better Google will consider jmkuiz site to get an “authority site”, or at best a meaningful site, in a particular niche, or perhaps for certain keyword terms.
The simplest, cheapest, and one of the most effective things that you can do to improve your seo would be to include a blog to your website (or make it your internet site), and also to create meaningful and relevant content frequently (e.g. 4 times every week or more).